Our Mission

• To meet the need of farmers with precious quality and excel through the latest technology and teamwork to produce world-class products.
• To meet farmers' budget requirements by adopting the best business practice and ethics.
• To provide current generation technology to reduce the cost of investment in cultivation and gain the maximum output as an increase in quantity and quality of yield so that agriculture shall be profit generation field.
• Dedicating to bring new ideas and creative products to the market. We shall continue to develop our unique brand positioning.
• Viewing ourselves and partner with our customers, our employees, our communities and our environment.

Our Vision

• To be the prestigious name in agrochemical producer and supplier by providing world-class products and services through new generation technology at a competitive cost through a knowledge-based happy organization.
• To provide need-based products and services to farmers that make them “feel good” and fulfill their expectations.
• To develop a new way of working with our team members, supplier, alliance partner, dealers and farmers that make our growth rapid along with job satisfaction while minimizing worst impacts on the environment.
• To increase diversification and expansion of our business and to enter all untouched markets in country and to enter the overseas market.